Logistics Case

BuyandShip

UX/UI consulted for web app, website design, and rebrand assets.

Mobile · Web · Dashboard · Print InVision · Adobe CC · Visual Studio Code

Discover Design Process Related Design

Challenge & Competitive

Buyandship is a cross-border e-commerce and logistics platform connecting global shoppers to international marketplaces. Operating across multiple regions, the platform needed to modernize its digital ecosystem to expand globally and solidify its international market authority.

Fragmented Branding
Pivot user patterns to a 120Hz native mobile experience.

Scalability Bottlenecks
Without a unified structural design framework, launching localized platforms across new international territories created massive development overhead.

Outdated Usability
The legacy website UI was un-intuitive and suffered from fragmented navigation, driving up friction for cross-border shoppers.

Competitive Benchmarking
I conducted a comprehensive structural UX audit of top tier cross-border logistics competitors specifically MyUS and Shipito to dissect their platform architectures, package consolidation steps, and checkout mechanics. While these platforms rely on rigid, corporate structures, I identified key opportunities to leverage Buyandship's localized customer pipelines and self-operated global warehouses into a more seamless, transparent, and trustworthy digital experience.

My Goal

Rebrand the company with a refreshed visual identity, design system, and brand elements. Consult on website and app design for better usability, and deliver B2B and marketing websites tailored for several international markets.

Key responsibilities

Branding & Customisation

Across iOS, Android, and Web, ensuring consistent visuals and editorial standards.
Brand Guidelines

Built scalable editorial design rules for different countries.
Multilingual Thumbnail Design & Typography

Designed promotional image posters (5+ languages).
Global Marketing Campaigns

Designed visuals for targeted promotions and special offers, connecting B2B & O2O campaign strategies.
Video Key Art & Motion

Designed user flows and animated videos for the shipping process.

Teams

Gaile (Lead of Design), 2 Designers, Product Team, Marketing Team

Proposed Solution

Global Rebranding Framework

Identity System

Modernized the visual identity, typography, and core color strategies to elevate international market appeal and reinforce platform trust.

Ecosystem UX/UI Revamp

Interface Engineering

Reengineered responsive web layouts to optimize shipping calculators, streamline warehouse discovery, and simplify consolidation flows.

Native Mobile Experience

Ecosystem Shift

Designed a sleek, feature-rich native mobile application prioritizing real-time parcel status and simplified declaration pipelines.

Adaptive Personalization Hub

Localized B2B

Delivered dynamic, personalized user dashboards and localized marketing channels tailored to capture unique international audiences.

Rebranding & UXUI

The old logo was probably not compatible with the myriad of technological devices that will be showcasing the logo—mobile devices, tablets, and the like. A logo redesign helps show existing customers that we’re modern and up-to-date, and prospective customers that we are worthy of consideration.

Brand Guideline

Defined clear space requirements around the logo.
Established the brand color palette.
Specified typography and font usage.
Standardized logo sizes and versions.
Highlighted examples of incorrect logo usage.

Design Elements & Indicators

Created business infographics for presentations.
Designed 150+ prohibited items iconographies.
Illustrated 30 staff avatars for online chat plugins.
Developed educational indicators and motion designs for tutorial videos.

10+ Global Markating Campaigns

Created new customer journeys for platforms like eBay, DROP, and StockX, inviting audiences to sign up and access special offers.
Developed key typography concepts across 4+ languages to ensure clear, localized messaging.
Delivered responsive website design and front-end development for seamless user experiences.
Designed social media banners and thumbnails to boost engagement and brand presence.

Impact Metrics

42 %

User Satisfaction

Increase in user satisfaction through an optimized UI/UX redesign.

40 %

Development Velocity

Faster product shipping cycles via a scalable design system across 10 countries.

75 %

Brand Recognition

Improvement in marketplace distinction through a unified identity.

85 %

Stakeholder Approval